{"id":711,"date":"2014-06-08T09:39:59","date_gmt":"2014-06-08T14:39:59","guid":{"rendered":"http:\/\/www.wvcreamery.com\/blog\/?p=711"},"modified":"2014-06-08T09:39:59","modified_gmt":"2014-06-08T14:39:59","slug":"closure","status":"publish","type":"post","link":"https:\/\/www.wvcreamery.com\/blog\/2014\/06\/08\/closure\/","title":{"rendered":"Closure"},"content":{"rendered":"

\"that's<\/a>What a long strange trip it’s been. \u00a0Can’t believe I am quoting the Grateful Dead. \u00a0I am not even a fan. \u00a0That quote just resonates for me right now.<\/p>\n

*drum roll*<\/p>\n

I’ve finally decided to listen to my inner voice and shut all things cheese down.<\/p>\n

Let me tell you about it: \u00a0I’ve been trying to pound that voice down since it started talking to me last December. \u00a0I quit Eddie Bauer and figured that I would just jump right in where I left off with WeatherVane Creamery. \u00a0Except that the motivation that drove me from waking to sleeping every day for over three years was suddenly, loudly absent. \u00a0LOUDLY.<\/p>\n

I was wondering to myself what the hell happened? \u00a0I didn’t recognize myself. \u00a0I was shocked and in denial. \u00a0How could this be? \u00a0I went on medication. \u00a0I had a shaman entity removal (really!). \u00a0I left my leadership position at Landmark Worldwide citing well-being issues. \u00a0I went to a community healing event looking for answers. \u00a0I tried to give myself the space to work though the dead space that WeatherVane Creamery once inhabited. \u00a0I had investors. \u00a0One of them wanted their money back despite the legal agreement that they had agreed to.<\/p>\n

*sigh*<\/p>\n

Then one day I read an article on entrepreneurial partnerships (thanks, Mark Ritzinger for all the business magazine subscriptions!) and I thought “That’s perfect- I just need a partner to pull me through this phase and then I can pull them through when they need it.” \u00a0So, I enlisted my friend Joe (who is also officiating my wedding). \u00a0He agreed and we moved forward with www.cheesehustler.com to start generating income for both WeatherVane Creamery’s investors, WeatherVane Creamery’s future, and for ourselves. \u00a0Oh, and for fun.<\/p>\n

When creating the business plan for WeatherVane Creamery, e-commerce was always in there. \u00a0And social media always played a big role for WeatherVane Creamery from the beginning. \u00a0The reason we didn’t sell cheese under the WVC name was because I wanted to break out from the restrictions of being family-friendly. \u00a0I wanted to create a marketplace that brought cheese to a new generation- our generation. \u00a0Inspirations include Voodoo Donut and John Fluevog. \u00a0Joe and I both read Gary Vaynerchuck’s book “Jab Jab Jab Right Hook”. \u00a0I was noticing that Marie Forleo, Gary V, and Patty from Millionaire Matchmaker were all from New Jersey and they all expressed themselves in a way that I admired. \u00a0I wanted to be fully expressed in my opinions and swear and all that good stuff. \u00a0Anyway, I wasn’t feeling fun or self expressed and it had nothing to do with Joe and everything about that nagging void. \u00a0I started to resent social media. \u00a0Without my natural passion for this project, it felt fake, like an obligation, and a manipulation of the masses.<\/p>\n

In the meantime, I took care of all of my investors. \u00a0And when I say that I mean that I had meetings with all of them and created terms of repayment that I made sure everyone was satisfied with. \u00a0I spoke about www.cheesehustler.com as a gateway for WeatherVane Creamery to emerge out of when the time came. \u00a0WVC was going to take longer than originally planned. \u00a0Instead of a one year plan, it could be a five year plan. \u00a0I looked at the real estate for WVC in River Falls and speculated on the current Foster Sports location that I was hoping would come open when WVC was ready for it. \u00a0I met with Craig Foster and heard about his future plans for his business and asked about his landlord. \u00a0Would the planets align in the future? \u00a0For some reason that seemed like something worth holding out on. \u00a0And I couldn’t see any other possible location in town working like that one was. \u00a0As my dad would say, I was married to that one idea.<\/p>\n

And Joe and I half-heartedly started working through our summer calendars to sell cheese and promote www.cheesehustler.com at art fairs and festivals. \u00a0I pulled money out of my personal tax account thinking that the write offs from the sales would justify it. \u00a0We made lists of things that needed to be done. \u00a0We inquired with events and I had sent a reservation check to one only to get rejected. \u00a0In the past, I would have tirelessly pushed and efforted my way in to fill up my summer calendar no matter how small, far away, or inappropriate the events were. \u00a0Now, I just lost my steam hardly before anything got started. \u00a0Joe and I weren’t holding our meetings or deadlines. \u00a0Weddings and charity events were popping up threatening my drive further to fill them with www.cheesehustler.com selling fairs. \u00a0Our first weekend of selling was looming and we didn’t have our shit together.<\/p>\n

So, what was the final blow to the nail? \u00a0I started to notice my body aches and recently I have been quick to anger. \u00a0For example, the other night as we were drifting to sleep Bill says to me “I just want you to know how much I love you” and I got a flash of red as I was thinking to myself exasperatedly “I was ALMOST to sleep!!!!” \u00a0 These red flashes have been showing up off and on for the past three weeks and have been a surprise to me every time. \u00a0Who is this girl?! \u00a0So I went in to see my trauma therapist. \u00a0It was there that I finally got real with myself that WeatherVane Creamery and all things cheese have officially lost their steam. \u00a0Actually they did in December. \u00a0It’s just time to start listening to myself now.<\/p>\n

So what does that mean? \u00a0Well it means facing the feelings of shame, fear, and failure. \u00a0It means shutting everything down and packing the boxes. \u00a0It means this public declaration. \u00a0And it means continuing to make the agreed upon payments to investors. \u00a0It also means that in closing this down and completing it, something else has the opportunity to take its place. \u00a0I anticipate that to be the wedding and starting my new life with Bill. \u00a0We both have very big short term goals for this year. \u00a0We both work for The Handyman Can!!! Inc growing that business. \u00a0Bill has the opportunity to become a part owner. \u00a0I am a very large part of the success of that business. \u00a0I am taking a stock market class in LA in a few weeks. \u00a0Bill and I are working towards a life where we can have travel, adventure, and prosperity.<\/p>\n

There are a few more blog posts. \u00a0And then, moving on.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

What a long strange trip it’s been. \u00a0Can’t believe I am quoting the Grateful Dead. \u00a0I am not even a fan. \u00a0That quote just resonates for me right now. *drum roll* I’ve finally decided to listen to my inner voice … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_s2mail":"yes","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[11,119],"tags":[348,360,353,175,349,169,356,4,36,25,355,343,357,300,358,359,103,274,350,361,351,354,362,352],"class_list":["post-711","post","type-post","status-publish","format-standard","hentry","category-business","category-personal","tag-business-2","tag-craig-foster","tag-ecommerce","tag-eddie-bauer","tag-failure","tag-foster-sports","tag-gary-vaynerchuck","tag-howard-schultz","tag-indiegogo","tag-investors","tag-john-fluevog","tag-landmark-worldwide","tag-marie-forleo","tag-mark-ritzinger","tag-millionaire-matchmaker","tag-new-jersey","tag-river-falls","tag-social-media","tag-spirituality","tag-the-handyman-can-inc","tag-turningpoint","tag-voodoo-donut","tag-wedding","tag-www-cheesehustler-com"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/s7YaDo-closure","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.wvcreamery.com\/blog\/wp-json\/wp\/v2\/posts\/711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wvcreamery.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wvcreamery.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wvcreamery.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wvcreamery.com\/blog\/wp-json\/wp\/v2\/comments?post=711"}],"version-history":[{"count":7,"href":"https:\/\/www.wvcreamery.com\/blog\/wp-json\/wp\/v2\/posts\/711\/revisions"}],"predecessor-version":[{"id":727,"href":"https:\/\/www.wvcreamery.com\/blog\/wp-json\/wp\/v2\/posts\/711\/revisions\/727"}],"wp:attachment":[{"href":"https:\/\/www.wvcreamery.com\/blog\/wp-json\/wp\/v2\/media?parent=711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wvcreamery.com\/blog\/wp-json\/wp\/v2\/categories?post=711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wvcreamery.com\/blog\/wp-json\/wp\/v2\/tags?post=711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}